EDUCATION
Bachelor of Journalism (Honours) | Carleton University, Sept. 2012-April 2016 | Bachelor of Journalism (Honours) with a double minor in English and History. Maintained honours throughout studies.
EXPERIENCE
Spartan Bioscience | Ottawa, Ontario | October 2019- Present.
Director of Communications - As the Director of Communications & Marketing at Spartan Bioscience, I oversee all public relations, including press releases and media opportunities. I deploy successful marketing campaigns and own their implementation from ideation to execution. I do so using a variety of channels like content creation, pay per click campaigns, event management and lead generation campaigns. I produce valuable and engaging content for our website, social media, and blog that attracts and converts our target groups. I build strategic relationships and partner with key industry players, agencies and vendors. I manage our Marketing team and all external collaborations.
Third Door Stories | Ottawa, Ontario | January 2020- Present.
Head of Content Strategy - At Third Door, I am responsible for helping clients tell their stories effectively using a variety of content mediums. This includes social media, newsletters, blogs, and more. I work to develop strategic communications plans and create meaningful content that achieves client goals. Our mission is to help passionate women make their dreams a reality. Because when women come together to tell true stories, it changes the world.
Stiff Communications | Ottawa, Ontario | February 2019- October 2019.
Communications Specialist/ Content Strategist - As an experienced Communications Specialist, Molly is able to create content and strategic communications plans that reflect brand value and support organizational objectives while pivoting to match tone and style. At Stiff, Molly is a member of the content strategy team. She oversees the planning, development and management of all content produced for assigned clients and Stiff. She examines, curates and recommends content that conveys the key values of Stiff’s clients. Molly creates meaningful content, shapes brand narratives, liaises with clients and the creative team, and executes media relations and external communications strategies.
Grandview Children's Centre | Oshawa, Ontario | October 2017- February 2019.
Marketing & Communications Lead - Coordinate all marketing and communications needs for Grandview Children’s Centre. Write blog posts and various magazine & newspaper articles for the not-for-profit organization. Run and create content for all social media channels and create digital strategies. Create monthly e-blasts. Cover Grandview events by taking photos, posting on social media and writing blogs about the event. Create press releases and act as media contact for the centre. Assist in coordinating various events and fundraisers. Create digital fundraising campaigns.
Sports Energy News | Cornwall, Ontario | January 2015-Present.
Senior Writer - Research, interview subjects, write and edit sports oriented features, profiles and news stories for this monthly publication. Maintain constant communication with the senior editor for further assignments. Adhere to deadlines for both articles and photographs.
Activation Products | Cobourg, Ontario | April 2017-October 2017.
Blog Writer - Research and write three or more natural health blog posts per week based on topics assigned by editor or pitched. The topics can range from being product specific to general natural health topics anywhere from tea to exercise. Maintain communication with the editorial and content team and take on any additional assignments as necessary, including quiz creation and writing ebooks.
Family Communications: ParentsCanada & VerveGirl Magazine | Toronto, Ontario | April 2015-September 2016.
Editorial Intern & Freelance Reporter - Pitch, research and produce content for both ParentsCanda and VerveGirl magazine. Interview a variety of experts and sources for a wide range of topics, from fashion to health. Assist with day-to-day editorial tasks, including editing work submitted by others. Post internship, I remained a contributor to both publications on a freelance basis.
Centretown News | Ottawa, Ontario | September - October 2014.
Reporter - Research and produce hard news stories for Carleton's bi-weekly publication that reaches 17,000 Ottawans making it one of the largest community newspapers in the Ottawa-Carleton region. Constantly in-touch with senior editors in order to produce the best work for the paper. Adhere to hard, fast deadlines for both revisions and the final product.
Canadian Museum Association (CMA) | Ottawa, Ontario | 2016
Editorial Intern with Muse Magazine - Researched & wrote articles for Muse magazine and the CMA's blog. Conducted research for online content and assisted with day-to-day editorial tasks.
Metroland Media | Oshawa, Ontario | 2016
Editorial Intern - Pitched and wrote stories for publication both online and print. Made connections with locals in the Durham Region and interviewed them for various stories. Pitched a breaking news story during my time with the paper.
Public Relations for KLEO | Ottawa, Ontario | 2016
Public Relations Team Member - Created a communications plan for KLEO. Gave suggestions on how to accomplish goals laid out within the plan. Worked closely in a team setting to provide the best PR recommendations for a nonprofit organization.
SKILLS
Strong interpersonal skills, ability to multi-task and prioritize my work load, thrive on meeting hard deadlines, work well both independently and in a group setting, extremely organized and detail-oriented. Strong background in reporting, editing, photography, radio, television, and multi-media.
INTERESTS
I enjoy watching and writing about all sports, but particularly hockey. I love sitting down with a cup of tea and reading a good book. A large chunk of my spare time is spent outdoors hiking, swimming, or skiing. I also have a strong interest in seeing the world, learning about new cultures and meeting new people from across the globe.